Offer Building 101

In a world full of service providers, the difference between “just another agency” and a 7-figure business often comes down to one thing: the offer.

Alex Hormozi, author of “$100M Offers,” breaks down offer creation into a simple but powerful formula:

Value = (Dream Outcome × Perceived Likelihood of Achievement) / (Time Delay × Effort & Sacrifice)

Here’s how you can use it to build agency offers that print money.

Define The Dream Outcome

What result does your client really want?

Don’t sell the process (ads, websites, content)—sell the outcome:

• More leads
• Higher conversion
• $X in revenue
• Celebrity-level branding

🔥 Tip: Make it clear, tangible, and emotionally charged.

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Maximize Perceived Likelihood Of Achievement

Can your prospect trust that you’ll deliver?

Stack the deck in your favor with:

• Case studies
• Testimonials
• Guarantees
• Proven systems

💡 Risk reversal (like “money-back if we don’t hit X”) makes you unstoppable.

IN ORDER TO MAKE A COMPELLING OFFER, YOU MUST UNDERSTAND VALUE

Minimize Time Delay

How fast can they get results?

Speed is value. Package your offer for:

• Quick wins in week 1
• Visible progress every 7–14 days
• Milestones tied to outcomes, not hours

🕒 “We’ll generate your first 50 leads in 10 days or less” beats “we’ll run a 3-month campaign.”

Reduce Effort & Sacrafice

Can they get the result without lifting a finger?

Do more of the work:

• “Done-for-you” > “done-with-you”
• Streamline onboarding
• Handle tech, creative, and delivery

🧘 People pay for ease. Sell them a vacation from their problem.